the activity of selling goods, or of trying to sell them, by advertising or displaying them 推銷;展銷 products connected with a popular film, person or event; the process of selling these goods (根據受歡迎的電影、人物或事件而生産的)周邊産品;相關産品的銷售 millions of pounds’ worth of Batman merchandising 價值數百萬英鎊的蝙蝠俠的周邊産品