USP

noun

/ˌjuː es ˈpiː/

(business商業)

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a feature of a product or service that makes it different from all the others that are available and is a reason for people to choose it (the abbreviation for ‘unique selling proposition’ or ‘unique selling point’) 獨特賣點（全寫爲 unique selling proposition 或 unique selling point，指産品或服務吸引顧客的特色）
- You need to come up with a USP.你得想出個獨特的賣點來。
- Your USP has to tell people why they should do business with you.你的USP必須告訴人們爲什麽要和你做生意。
- Their USP was that they guaranteed delivery in 30 minutes or less.他們的USP是保證30分鐘或更短時間内交貨。